From the Murray River to Your Hands
At Firm Rods, we’re all about keeping the Aussie fishing tradition alive. What started as a passion for fishing has evolved into a family-run business right on the banks of the Murray River in Echuca.
Phil, the man behind the rods, has 30 years of fishing experience and 7 years of building custom rods. He’s on a mission to bring back the old-school art of hand-crafted rods that outperform anything you’ll find on a store shelf.
Built with Aussie Craftsmanship
Our Mission: Bringing Back the Craft
Our goal is simple – to be the best custom Murray Cod rod builder in Australia. We believe that hand-built rods are not only more personal but also outlast and outperform mass-produced rods. By keeping traditional techniques alive, we’re making sure that each rod is crafted with care and attention, designed to give you the best fishing experience possible.
The Future: Crafting Tomorrow’s Rods
As Firm Rods grows, we’re committed to pushing the boundaries of rod craftsmanship. We’re excited to continue innovating, using the best materials and techniques to ensure that every rod we build stands the test of time. Our future is about expanding our reach, helping more anglers find their perfect rod, and keeping the love for custom rods alive for generations to come.